Jürgen PretschWrite. Build. Fund.

Essays

Musings and Writings. On writing, publishing, and finding your voice.

  • January 5, 2026

    How to find your voice

    As a ghostwriter, this has been one of my main challenges — and one of the questions I have been asked the most: How will you be able to match my tone? How will you be able to match my voice? How will you be able to make it sound like me?

  • December 28, 2025

    From Thesis to Book: The three questions to ask

    Chances are the thesis you put a lot of effort and work into, the thesis that was rewarded by your committee and your advisor, the thesis that is the culmination of your academic career, is actually brilliant.

  • December 19, 2025

    Let the numbers speak: Non-Fiction Book as Career Accelerator?

    However, the point stands: It is an investment, and as such it also has a return of invest. Studies show: The return of invest is bigger than you might think. While many non-fiction authors sell less than a couple thousand copies of their books (which might sound a bit disappointing on first glance), the real value comes on a different level. Because the copies they do end up selling, well: they matter.

  • November 25, 2025

    Stories that need to be told

    What makes a bestseller? What makes a blockbuster? Are bestsellers the best stories and blockbusters the best movies? Well, that depends on the metric you are applying. From a commercial perspective it’s hard to argue anything else: Of course they are the biggest commercial success. But is that all we should focus on?

Earlier writing on Medium